Hyundai Motor Company

Ben Jackson
Members Free to read

Review: Test-driving the Hyundai Ioniq Electric

Last week, I finally gave in to Seoul’s nasty fine dust pollution. I found a second-hand air purifier for sale in Ilsan, a nearby satellite city, and arranged to pick it up the next morning. That’s how I ended up test-driving my first all-electric car, the Hyundai Ioniq,

Jieun Choi
Members Free to read

The "Mrs. Kim" Cliché: Hyundai Motor's Ads Patronize Women

Kim-yeosa, or “Mrs. Kim,” is a widely known term in South Korea. It’s used to demean female drivers — often those of older generations — who are clumsy on the road. “There goes Mrs. Kim,” one might say, when a female driver doesn’t abide by