cosmetics industry

Jieun Choi
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The K-beauty Nation Begins to Question Its Obsession With Beauty

After months of deliberation, Shim Jung-hyun, a 26-year-old South Korean YouTuber known for her beauty tips, announced to her subscribers that she would stop filming makeup tutorials, skincare routines and cosmetics unboxing videos. “I’m no longer happy with making myself up beyond the point of gaining self-satisfaction,” Shim said

Juwon Park
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Is There a Grooming Market for Ajeossis?

Truefitt & Hill, an English barbershop with more than 200 years of history, is the oldest barbershop in the world as certified by the Guiness Book of World Records in 2000. One South Korean branch is located conveniently in Seoul’s Cheongdam district — an upmarket area known for luxury