The real damage from the Burning Sun scandal is not to K-pop only, but also to the reputation of the country’s elite, whose corrupt antics have been laid bare for all to see.
Over the past 20 years, the South Korean musical industry has experienced explosive growth. But it has failed to develop artistically, depending on big-scale Western productions. The problem lies with local production companies that prioritize profit over quality, some say. But many industry insiders blame the fans.
Going to a noraebang and belting out a tune or two is a favorite pastime for South Koreans. Some companies, though, see an opportunity in elevating this mundane experience to a new level: helping Chinese tourists feel like a K-pop star for one day.