Going to a noraebang and belting out a tune or two is a favorite pastime for South Koreans. Some companies, though, see an opportunity in elevating this mundane experience to a new level: helping Chinese tourists feel like a K-pop star for one day.
From providing the ultimate K-pop experience to offering Wechat pay, South Korean start-ups are eager to attract Chinese tourists.
Here's an essay by a Portuguese-Korean traveler, who recently visited North Korea. He was discouraged from revealing his South Korean roots.
Dongdaemun has long been one of the central marketplaces in Seoul. How has it changed over the years? Who shops there now? Here's a summer postcard.