K-pop is no longer just ‘Korean’ pop, but a global phenomenon reaching millions of fans worldwide. Here’s the story of a BTS fan from Malaysia.
Over the past 20 years, the South Korean musical industry has experienced explosive growth. But it has failed to develop artistically, depending on big-scale Western productions. The problem lies with local production companies that prioritize profit over quality, some say. But many industry insiders blame the fans.
Going to a noraebang and belting out a tune or two is a favorite pastime for South Koreans. Some companies, though, see an opportunity in elevating this mundane experience to a new level: helping Chinese tourists feel like a K-pop star for one day.