Jieun Choi

Jieun Choi

Jieun Choi is staff writer at Korea Exposé. She has worked in the art industry and startups in Hong Kong and Australia.

Jieun Choi
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Baseball Hero Choi Dong-won's Legacy Is Felt to This Day

A pair of grainy, low-resolution photographs is going viral, and bringing back memories of a much-beloved baseball star.  (Source: Unknown) In one photo, an elderly lady wearing a bright yellow jacket is looking up at the bronze statue of a pitcher throwing a baseball. In another, she

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Top Presidential Contenders Pledge to Fix South Korea's Air Pollution

South Korea is in the midst of the country’s first springtime election campaign since 1971. And it has brought the issue of fine particle dust to the fore, as voters are irritated by air pollution in the lead-up to the May 9 vote. At this point, the 60-day race

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Twitter User Flags 'PedoFILA' Controversy

An old advertisement is suddenly going viral online in South Korea. Keywords: “pedoFILA” and “sexualization.” Against a pink background, dotted with strawberry patterns, “Strawberry gelato” is written in playful cursive lettering. By the way, this ad is not for a new flavor of Baskin Robbins. Underneath the script, a sneaker

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K-Pop And the Spy Camera Incident: Always Smile At the Customer!

In an online video clip, Yerin, member of the K-pop group GFriend, sits behind a table with a neck pillow perched playfully on her head. In front of her sits a man in a black jacket who leans forward slightly, removes his eyeglasses and hands them to her. She looks

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The Victim Cosplay of A Former Dictator

Chun Doo-hwan, an infamous military dictator of South Korea, isn’t new to self-denial. For years, he has denied involvement in the Gwangju Democratization Movement — or Gwangju Uprising, as conservative skeptics like Chun call it. In his recent memoir, a massive trilogy spanning 2,000 pages, Chun is once

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Cherry Blossom Politics: South Korea Vs. Japan

As cherry blossom petals herald the beginning of spring, typical spring routines return to South Korea, as South Koreans shed their winter clothes and hum a quintessential spring song by Busker Busker, “Cherry Blossom Ending.” But something else routinely comes back when spring is in the air: a controversy

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Touring Jeju's Dark History

Known for its turquoise-hued water and coal-black volcanic landscape, Jeju Island at the southwestern end of the Korean Peninsula is a popular destination for tourists in and outside of South Korea. Most visit the island for its beautiful scenery and hearty local cuisine. Newly-weds used to flock to the island

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Pilgrimage to an Assassin's Grave

On the southeastern outskirts of Seoul is a modest cemetery where a defaced gravestone stands at the top of a steep slope. The grave has seen an unusually high number of visitors in the past few months, despite its out-of-the-way location and lack of sign posts. Bouquets of fresh

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Misfortunes of South Korean Security Guards

A few years ago, I saw a notice up in the elevator of my apartment in Seoul. It was about replacing security guards — at least fifty in all seven buildings of the compound — with machines. The resident representative announced that a “new security system” would curtail management expenses.

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A Jewish Learning Method Catches on in South Korean Hagwons

South Korea’s obsession with education is well-known. The size of the private education market amounted to 18 trillion won (over 16 billion U.S. dollars) last year. The market is so big that for years, the government has been trying to regulate hagwons — private cram schools — but

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The Uni Student that Goes to Court Four Times a Month

When I connected with Kim Sam on the phone, she sounded just like one of my friends answering a call from a stranger: polite but cautious, a little unsure. Kim’s nonchalant personality in our conversation and online videos belies the doggedness of her activism, which has led to her

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How Netflix Disappointed South Korean Users

Starring in SNL Korea and numerous other TV shows, comedian Yoo Se-yoon is a familiar figure in South Korea. So when Netflix Korea, struggling since its launch in 2016, chose Yoo to promote their latest original series, they thought it would attract attention. “Yoo Se-yoon is throwing in his